How To Make Money on TikTok with Review Videos

Are you interested in becoming a TikTok influencer but unsure how to make money or secure sponsorships? A great way to get started is by creating user-generated content (UGC) videos, which often feature reviews and tutorials. By building trust with your audience through honest reviews, you can attract brands that are looking to collaborate.

UGC videos are becoming more popular because they offer a fresh and authentic alternative to traditional video ads. Becoming a UGC creator is a simple and effective way to begin your journey as an influencer. Learn more about creating UGC videos and start monetizing your TikTok content. You can also enhance your video quality with an easy-to-use video editor like ZapCap.

What is UGC and what does a UGC review video look like?

User-generated content, or UGC, refers to authentic review and tutorial videos created by everyday TikTok users. These creators share their opinions or experiences with products and services. UGC creators are typically aspiring influencers with a passion for video editing or marketing. Although UGC videos look organic and natural in the TikTok feed, they often serve as ads created by users.

UGC videos help new creators get noticed by brands in various sectors like beauty, lifestyle, gaming, and even sports. New creators can start by making honest review videos for free and tagging the brand. If the brand likes the content, they may offer sponsored posts, gifts, and more.

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What UGC creators should know before they start

Why do brands collaborate with UGC creators?

Brands love working with UGC creators because the content feels more authentic, helping to build trust and encourage conversations around their products. It’s also cost-effective and saves time compared to traditional influencer marketing contracts.

How to find UGC gigs to make money on TikTok?

To get started, use platforms that curate UGC brand deals for you, such as TikTok Creator Marketplace, Fiverr, Upwork, or search for #UGCCreator or #UGCContent on Twitter.

What can UGC creators charge for making videos?

UGC creators can earn money by charging brands based on their hourly rate or per post. New creators with a smaller portfolio should be realistic about their pay rates. As your portfolio grows, so will your earning potential. Building a strong portfolio over time is key to gaining credibility and higher-paying opportunities.

How many TikTok followers do I need to be a UGC creator?

There are no specific requirements to become a UGC creator. Anyone can start creating UGC content, regardless of their follower count. Even new users can jump into the UGC creator space.

The ultimate checklist to make impressive UGC videos

Here’s what you need to know about planning, filming, and editing impressive UGC videos.

1. Understand the brand, product, and target audience
   Before creating UGC videos, identify the brand you want to review, the specific product or service, and the brand’s target audience. Make sure the brand’s niche fits your TikTok aesthetic, whether it’s wellness, lifestyle, tech, gaming, or more. Check out the brand’s existing TikTok content to see what’s working for them.
2. Plan and script your videos
   After selecting the brand and understanding its products, plan your UGC videos. Create a storyboard and outline the style and key points you want to include. Planning and scripting your video ensures a more professional and organized result.
3. Record with a good filming setup
   You can create quality TikTok videos with just a modern smartphone or camera. Using tools like ring lights, external mics, good natural lighting, quiet locations, and appealing backdrops can improve your video quality. Whether polished or more casual, your content should reflect your unique style to connect with your audience.
4. Tell an authentic story
   To avoid your video feeling like an ad, focus on telling an authentic story. Talk about why you like the product, how it has benefited you, and why your viewers should consider trying it too.
5. TikTok video editing that fits your aesthetic
   Edit your video clips into engaging UGC content using ZapCap’s easy-to-use online video editor. Simply drag and drop clips onto the timeline, trim, add filters, transitions, stickers, and then post directly to TikTok. Developing a unique aesthetic for your TikTok profile helps make your videos memorable and consistent.

Pro tip: If you’re new to TikTok, try using one of ZapCap’s ready-made TikTok video templates to get started.

6. Include captions to increase accessibility
   Make your UGC videos more accessible with auto-generated captions. Using voice detection technology, ZapCap automatically creates captions for your videos, making them easier to follow and share with brands.
7. Add relevant CTAs (calls to action)
   Encourage your viewers to take action by including relevant CTAs, such as links to websites, coupon codes, or social media handles. You can also add release dates for upcoming sales or product launches with dynamic motion titles. Don’t forget to tag the brand you’re working with.
8. Write an informative video description
   Craft a clear and informative description for your video. Include relevant hashtags to broaden your reach, tag the brand, and title your video. TikTok has a 150-character limit, so plan your description in advance.
9. Engage with your audience in the comments
   To grow your community and boost engagement, always reply to comments on your videos. Acknowledging your followers helps build relationships and encourages interaction. Brands are more likely to collaborate with creators who actively engage with their audience.
10. Build your review video portfolio
    Share your UGC content on your TikTok profile to build a portfolio. Even if you don’t have brand partnerships yet, creating consistent videos allows you to practice and get feedback. The more you post, the better your understanding of TikTok’s analytics and audience preferences.

Pro tip: Make sure to add your email address to your bio and video descriptions so brands can easily contact you.

Frequently Asked Questions

Why is UGC so important to video marketing?

UGC is an organic and authentic way for consumers to discover products before making a purchase. It builds trust between brands and customers. 92% of consumers trust UGC TikTok ads over traditional marketing campaigns.

What are the cons of UGC reviews?

UGC videos rely on creators being honest and authentic, but sometimes credibility may be an issue as creators aren’t always experts. However, 75% of marketers believe UGC content makes branded content more authentic. Brands will need permission from creators before using UGC videos in their campaigns.

Ready to film your first UGC video? Turn your product and service reviews into engaging TikTok videos with ZapCap and start earning money through TikTok sponsorships.

If you’re looking for more video ideas, check out the latest TikTok trends!