Best Budget Video Marketing Tools

A budget video marketing tool is all the rage these days. It’s one of the most effective ways to engage audiences, promote products, and build brand awareness. But let’s face it, video production can get pricey, and for those of us who are running tight on budget, we need affordable video tools to get the job done.

This brings me to the crux of this article: finding the best budget video marketing tools that deliver great quality without costing an arm and a leg. Whether you’re a solo creator, small business owner, or part of a startup team, finding budget video marketing tool is essential for keeping costs low while maintaining a professional edge.

I know the frustration of trying to create high-quality content with limited resources, so I’ve done some research to help ease that burden. In this guide, I’ll walk you through some of the best cheap video editing software and video production tools.

1. ZapCap

First on the list, and for good reason, is ZapCap. This tool is a real gem for anyone looking for an affordable video tool to enhance their marketing efforts without compromising on quality. I’ve personally been using it for a while now, and for only $10 a month, it gives you everything you need to create eye-catching, branded videos.

What makes ZapCap stand out is its ability to add captions, logos, and even B-rolls seamlessly. And yes, all of this can be done even in the free tier, without any annoying watermarks. This is a huge advantage when you’re on a tight budget but still need to put out professional-looking content. ZapCap’s budget-friendly pricing, along with its high-quality outputs, make it my go-to for video production, especially for creating short-form content like YouTube Shorts and Instagram reels.

If you’re serious about video marketing but don’t want to invest hundreds of dollars into software, give ZapCap a try. It’s the perfect solution for those of us seeking cheap video editing software that still packs a punch.

Features

• Add captions and logos without watermarks.
• Seamlessly integrates B-rolls to make videos more dynamic.
• Offers customizable templates for a polished, professional look.
• Affordable at just $10 per month for premium features.

Pros

• Extremely budget-friendly without sacrificing quality.
• Free version available without watermarks.
• Simple and intuitive interface, no technical skills needed.
• Excellent for short-form content creation like TikToks, Instagram Reels, and YouTube Shorts.

Cons

• More focused on short-form videos, so may not be ideal for long-form video editing.
• Limited advanced editing features compared to premium software like DaVinci Resolve.

Use Cases

• Best for creators who need quick, branded short-form videos.
• Ideal for small businesses and startups looking to create engaging video content without investing heavily in software.
• Perfect for content creators who need to caption and brand their videos efficiently.

2. DaVinci Resolve

DaVinci Resolve, a professional-level video production tool that get this is actually free. Now, before you raise your eyebrows, hear me out. The free version of DaVinci Resolve offers an incredible array of features typically reserved for high-end software.

From advanced color correction to professional-grade visual effects, DaVinci Resolve has a lot to offer, and all without charging you a cent. However, if you’re just getting started with budget video marketing tool or don’t need super advanced features, there might be a bit of a learning curve. But for those who want to take their content to the next level, this is hands down one of the best budget-friendly video tools out there.

Features

• Advanced color grading and correction tools.
• Professional-level visual effects and motion graphics.
• Multi-cam editing and HDR support.
• Free version offers most features; paid version unlocks even more advanced tools.

Pros

• Free version offers professional-grade features.
• Wide range of editing tools for detailed video production.
• Supports high-quality exports (4K and beyond).
• Great for both beginners and pros due to its scalability.

Cons

• Steep learning curve for beginners.
• Requires a high-performance system to run smoothly.
• Advanced features may be overkill for simple projects.

Use Cases

• Perfect for professional video editors and filmmakers who need advanced tools on a budget.
• Great for small businesses producing long-form, high-quality content (commercials, promotional videos, etc.).
• Best for creators who want full control over color correction, effects, and high-resolution exports.

3. InVideo

For something a little more user-friendly, I recommend InVideo. InVideo is a web-based tool that’s perfect for marketers and content creators who need a cheap video editing software option that’s easy to use. What I love about InVideo is that it has thousands of customizable templates, making it super simple to create engaging videos without much prior experience.

Plus, InVideo offers a free version that has plenty of functionality, though the watermark can be a slight downside. Their paid plans are also extremely affordable, especially when compared to other tools with similar capabilities. So, if you’re looking for any budget video marketing tool that won’t bog you down with complexity, InVideo is a solid option.

Features

• Thousands of pre-designed templates.
• Drag-and-drop video editing interface.
• Access to a large library of stock media.
• Supports team collaboration for remote work.

Pros

• Extremely user-friendly, perfect for beginners.
• Affordable pricing with robust features even in the free version.
• Templates make it easy to produce professional-looking videos quickly.
• Great for creating marketing videos, ads, and social media content.

Cons

• Free version includes watermarks.
• Limited to more basic editing functions; advanced users may feel restricted.
• Requires an internet connection as it’s cloud-based.

Use Cases

• Ideal for marketers who need to create promotional videos, ads, and explainer videos.
• Great for businesses that want to churn out high-quality social media content on a budget.
• Perfect for teams collaborating remotely on video projects.

4. Filmora

If you’re after a more traditional video editing software that is both cheap and powerful, Filmora might be the way to go. Filmora is known for its simple interface and a wide range of features that cater to beginner and intermediate creators.

It’s an excellent tool for those who want to dip their toes into video production without shelling out hundreds for high-end budget video marketing tool. 

While it does offer a free version, it’s the paid version (starting at $49.99/year) that really delivers the best value. With access to an extensive library of music, effects, and transitions, Filmora remains a budget-friendly option for any marketer or content creator looking to enhance their video marketing efforts.

Features

• Simple and intuitive drag-and-drop editor.
• Extensive library of music, transitions, effects, and overlays.
• Green screen, split-screen, and motion tracking capabilities.
• Starting at $49.99 per year, offering great value for its price.

Pros

• Extremely budget-friendly with an annual subscription.
• Great for beginners and intermediate users.
• Offers more advanced features like motion tracking and green screen.
• Free version available (with watermarks).

Cons

• Paid version needed to remove watermarks.
• Somewhat limited for advanced users or high-end video production.
• May not offer the same flexibility as professional software like DaVinci Resolve.

Use Cases

• Best for beginners who want to learn video editing without overwhelming complexity.
• Ideal for content creators producing YouTube videos, vlogs, and social media content.
• Great for businesses creating promotional content on a budget but needing features like green screen.

5. Canva Video

You probably know Canva as the go-to tool for quick and easy graphic design, but did you know it also has a fantastic video editor? Canva Video brings all the simplicity of Canva’s design tools to video editing, making it another excellent budget video marketing tool.

The interface is super intuitive, and there are plenty of templates to choose from, which means you can create professional-looking videos in just a few clicks. Like other budget video marketing tool, it offers a free version with some limitations, but if you want to unlock more features, the paid version is relatively inexpensive and well worth the investment for anyone serious about video marketing.

Features

• Easy-to-use drag-and-drop interface with plenty of pre-made templates.
• Built-in access to a stock library of images, music, and video clips.
• Free version available with plenty of features; paid version unlocks more.
• Ideal for creating engaging social media videos.

Pros

• Incredibly easy to use, even for people with no video editing experience.
• Affordable pricing for premium features.
• Excellent integration with other Canva tools for seamless design.

Cons

• Limited advanced editing features.
• Free version includes some restrictions.
• May not be suitable for complex video production tasks.

Use Cases

• Perfect for social media managers and entrepreneurs creating ads and quick marketing videos.
• Great for people who are already using Canva for graphic design and want to expand into video.
• Ideal for anyone needing to create quick, eye-catching social media content with minimal effort.

6. Shotcut

Shotcut is another cheap video editing software option that is 100% free. Shotcut is an open-source program that offers a solid range of features without the need for expensive subscriptions. While its interface may feel a bit outdated, it’s still incredibly versatile, allowing for detailed video production that can easily compete with paid tools.

For those looking for a zero-cost solution to up their video marketing game, Shotcut is definitely worth considering. It’s an excellent choice if you don’t mind spending a little more time getting used to its interface, but once you do, it offers incredible value for a budget-friendly price.

Features

• Open-source and free, with no watermarks.
• Offers a broad range of editing tools, including transitions, filters, and effects.
• Supports multiple formats, including 4K.
• Fully customizable interface.

Pros

• Completely free, no hidden costs or subscriptions.
• Surprisingly powerful for an open-source tool.
• Supports high-quality exports (including 4K resolution).
• Great community support and tutorials available.

Cons

• Interface can feel clunky and outdated.
• May require more time to learn compared to tools like InVideo or Canva.
• Lacks some advanced features offered by paid tools like motion tracking.

Use Cases

• Perfect for budget-conscious creators looking for a full-fledged editor without paying a dime.
• Ideal for hobbyists or students who need a flexible video editing tool.
• Best for creators looking to export high-resolution content like 4K without breaking the bank.

Final Thoughts

Best budget-friendly video tools that can help take your video marketing to new heights. Whether you’re a solo creator, a small business, or just someone who wants to produce high-quality videos without blowing your budget, there’s a tool here for everyone.

Budget video marketing tool like Zapcap and InVideo are great for beginners, while DaVinci Resolve and Shotcut offer pro-level features at a fraction of the cost.